The Feedbackly kiosk is a sophisticated iPad based device that is currently being used in over 300 customer locations, collecting valuable customer feedback data for leading customer-centric businesses all over the world. With features like customer satisfaction surveys, open ended response capabilities and a unique ‘upsell’ iPhone competition, the Feedbackly kiosk is truly one of a kind.
Once you have a Feedbackly Kiosk installed in your store, the next step is to learn how optimize your station and get the most out of the service. It is not only important to understand the key features but to also pay particular attention to the location of your device within your store or service area. Carefully picking the location for your device is a great way to receive even higher levels of customer feedback and grow your overall customer experience.
Here are our top tips:
Location, Location, Location
Location is the key to success. Putting your kiosk at the back of the store behind the “bargain basin” will hinder your ability to collect optimal amounts of feedback. You wouldn’t put your postbox on the kids’ tree-house, so why would you do the same for your customer feedback tool?
If you want to receive that very important letter in the post, you’ll make sure that your postbox is easy to find and right at the front of your house. The same goes for feedback. If you want to receive as much customer feedback as possible you should make sure that the kiosk is visible and located at the point where you experience the most traffic in your store.
You should always try to make the kiosk as visible as possible, ensure that it is unobstructed by poles or other objects and is placed in an area where your customers are most likely to walk through. If the aim of your survey is to analyse the overall satisfaction of your customer’s visit, then a good idea would be to place the kiosk after the cashier/checkout area. Similarly, when looking to measure the success of your in-store customer support, you could place the kiosk near your customer service desk.
Communication Is Key
With your kiosk now placed at it’s most optimal location, the next thing to consider should be drawing attention to the station. By directing customers towards the device and clearly communicating the purpose of the survey you will encourage them to leave more frequent, honest feedback. A commonly used method is to use print-outs, posters and other marketing material and attach it either to the kiosk itself or in the surrounding area.
To further encourage customer engagement, Feedbackly customers also have the option to attach a branded backboard to the kiosk station. This is a portable, easy way to let customers know that you value their opinion. A lot of our customers also avail of our very popular iPhone competition, which is guaranteed to increase the amount of feedback you receive, while helping you to build a marketing/sales email database for future ‘upsell’ offers.
We at Feedbackly are dedicated to helping our customers get the most out of their customer experience solutions. If you would like to learn more about Feedbackly or gain more insights into customer experience trends around the globe, be sure to check out our other blog posts here:Our Blog