Customer journey mapping is a hot topic in the world of customer experience (CX). It is a powerful tool that enables companies to monitor the many customer touchpoints within their organisation, while continuously improving processes and developing a world-class customer experience.
Even though it seems like a relatively new concept, the reality is that we have been following customer journeys for centuries without really knowing it. Take the local tailor in a small rural town for instance; the tailor would stand out on the street calling customers into the store, he/she would then help customers to choose the perfect outfit, would wish them well as they leave the store and would provide personalized customer service if any issues arose.
The difference nowadays is that not only are we aware of the customer journey, we also have the technology and tools needed to map that journey, continuously monitor each touchpoint with feedback and immediately implement changes based on real data.
Continue reading “5 Ways To Boost CX Using Customer Journey Maps”
Improving customer experience is fast becoming one of the most important strategies for businesses. In fact, Gartner reported that:
“By 2018, more than 50% of organizations will implement significant business model changes in their efforts to improve customer experience”
Most CEOs now agree that improving customer experience is vital to their company’s success, but often forget that their employees are the key ingredient to making those improvements. Customer experience strategies require a far wider variety of process changes than most CEOs generally consider, leaving a chinks in the armor of their organization.
One such process, which is often omitted from customer experience models, is the “employee experience”. In this blog post we will explain how employee experience can boost your CX plan, and highlight how feedback can be used to strengthen your strategies.
Continue reading “Use Feedback To Boost Your Employee Experience”
“Would I like to win a new iPhone? Of course I would”
Is there any other answer to this question really? When it comes to generating leads and gathering valuable contact details from customers and prospects, there are very few more effective methods than creating an irresistible incentive like a new piece of tech.
That’s why we created the Feedbackly iPhone Competition. We wanted to create a strong enough incentive for customers to leave unbiased feedback so that our users get the most amount of feedback possible, while gathering valuable marketing and sales leads at the same time.
And the best part? You don´t actually have to worry about buying iPhones to give away, we’ve got you covered. We draw the name at random and contact them directly to let them know that they have won the prize!
Continue reading “Feedbackly iPhone Competition 2018: And The Winner Is…”
Feedbackly is an all-in-one customer feedback tool designed to auto-measure your entire customer journey and is the only multichannel feedback platform with in-built sales and marketing tools.
We believe that listening to customers should be the norm in every organization – And what’s more, it should be easy. So in the spirit of making things simple, we created this video tutorial series to quickly take you through each step of creating and optimizing your Feedbackly account and to help you to become an industry leading customer experience expert.
Continue reading “Video Guides: Create, Optimize And Use Your Feedbackly Account”
At Feedbackly we strongly believe that to be the best in your industry, you must consistently listen to your customers and make changes to suit their needs. Only your customers know exactly how they feel about your company and can provide the best insights into how your product could change their lives, steering you towards the ultimate goal of achieving strong customer advocacy and loyalty. This is where Feedbackly shines above the rest.
A top-quality, personalized service generally leads to great customer experience, which in turn makes it far more likely for your customers to recommend you to a friend. What better way to reach new customers than to have your own customers do it for you. And so with that in mind we decided to share our own NPS (Net Promoter Score) from the last 6 months to show what our customers think of Feedbackly, and to outline how their voice has shaped our company.
In short, NPS is a standardized way of measuring how likely your customers are to recommend your company to a friend or colleague. This is a good indicator of customer satisfaction and can be easily compared across industries. (For more details on NPS, check out our previous blog post HERE)
Continue reading “What Do Customers Think Of Feedbackly? Our NPS Score”
Feedbackly allows you to configure automatic email notifications which can be triggered by the feedback you receive. This means that you can monitor all of your surveys for negative responses and act immediately to resolve problems when they arise. This works for all question types. You can set notifications for specific keywords in an ‘open question’ response like ‘terrible’ or ‘horrible’. This will notify you when somebody writes a response using those words. You can also send notifications based on our ‘smiley’ question type. For example, get notified when a respondent selects the red or orange smiley, but not the yellow, light green or dark green. You can combine any number of these conditions in order to get more specific segmented notifications. Continue reading “We’ve improved our employee notifications feature!”
A useful feature in Feedbackly is adding metadata to the feedback you collect. This enables you to segment feedback, identify users with their id’s, add transaction details like sums, or whatever you can think of! Adding metadata to your surveys gives you more control over customer data and gives you the opportunity to organize your customer feedback into more narrow customer segments. Survey metadata will show up as extra fields in the feedback list which can be exported as CSV, PDF, or XLSX. Continue reading “Add Metadata To Your Feedbackly Surveys”
With Feedbackly, you can create surveys using any one of our 8 question types. One of the most useful and versatile types is the ‘word choice’ option. This is one of the more traditional question types that has been used in customer surveys for decades. With Feedbackly’s Q3 2017 product release, we are giving our users the ability to enable respondents to choose multiple answers in one question. This opens up unlimited opportunities when combined with our ‘question logic’ feature. You can customize your surveys to react to any combination of responses, including multiple choice questions. Continue reading “The Possibilities of Multiple Choice and Question logic”
Some of the most requested features from our users relate to managing statistics and adding more functionality to add statistical significance to their feedback data. Not only does this make your data more meaningful, it allows you to make more powerful business decisions (and be more confident in those decisions). Feedbackly is the only feedback tool that adapts to the skill level of the user, allowing you to go as deep into the data as you are comfortable doing. Continue reading “Question Sampling With Feedbackly”
There’s a lot of buzz right now about customer experience (CX), and why it’s the next big thing for companies to differentiate themselves in a competitive market. But what are people really saying? By dedicating themselves to a better customer experience, companies can reap many benefits including higher revenues and retention, happier employees, more recognition, and a chance at thriving even when their industry is not. Examples of these companies are seen all over business magazines and they line the business bookshelves of the world. Southwest Airlines, Starbucks, and Whole Foods Market are revered icons of this paradigm. So how did companies like these mold themselves to become models of great customer experience?
Continue reading “Why Is Customer Experience So Important To Measure?”