Customer experience is a term that has been added to the public lexicon steadily over the past 15 years, and is more quickly becoming a staple for new and established companies looking for ways to gain a competitive advantage in their respective markets. For good reason too. 64% of people think that customer experience is more important than price in their choice of a brand. And companies are taking note.
What do sales teams do on a daily basis? That’s exactly what Elina Long, student at Haaga-Helia University of Applied Sciences, wanted to know.
Elina joined us at our Helsinki office to ask questions, shadow our sales team and gain insights into the inner workings of a functioning sales and marketing team. With a positive attitude, a strong knowledge of sales processes and a willingness to learn, Elina fit right in with the spirit of the team here at Feedbackly.
As you may know, Feedbackly’s survey editor allows you to create an ‘upsell’ question type which is mainly used to collect customer emails for the purpose of sending automated upsell offers directly to them on a later date. This tool is immensely powerful because you are able to configure these emails to be triggered in response to the positive or negative feedback that a customer leaves. The reason why this system works so well is because the percentage of customers who are willing to leave their emails in a Feedbackly survey is very high, around 40%. Why is this percentage so high? The answer is simply because we offer them an incentive to do so.
There are so many different customer survey creation platforms available today, so why choose Feedbackly? In short, there is nothing seriously wrong with the functionality of most customer feedback tools. The problem is that they enable tactical customer feedback actions instead of strategic customer experience solutions. With Feedbackly, collecting customer feedback and data is one part of the overall customer experience strategy. Using Feedbackly, you can get actionable insight about your current customer experience situation, track your ROI with our advanced selling tools (the first of its kind), and enable all of your employees to work together to improve your company’s overall customer experience.
According to an urban dictionary “A partner in crime” is defined as good friends who get in trouble together or get each other in trouble and laugh about it. Well that is exactly what we are looking for – someone we can get in trouble with, except when is say in crime I actually mean sell more!
What is upsell in the first place? This is a term you hear bantered around in the internet marketing world. Truth be told you live with upselling consistently; you might conceivably not be tuned into it. This article clarifies what an upsell is and how you can utilize it to profit from anything your sell…or give away. On the off chance that you are hoping to make your client happy then you have to comprehend what upselling is and how to utilize it appropriately.
All great sales representatives and marketing managers worth their salt know the significance of feedback and how it helps them with future sales. In any case, most people tend to concentrate on the pessimistic instead of the constructive, and organizations are the same: they invest the lion’s share of their energy tending to client complaints and negative criticism. Continue reading “5 ways to turn positive feedback into sales through marketing”
Most eCommerce sites are run by data and hard analytics based on what their visitors have done on the site. This is of course very important. However, have you ever thought that the behavioral side doesn’t tell you everything? Often the possibility to let the customers really tell by themselves is neglected. What affected most of their experience on the site and in some cases even – what kept them from making a purchase on your site is a piece of information that could be more valuable than a pot of gold! Next I will give you easy step-by-step tips and examples about how to make your customers tell how you could make them more satisfied in different phases of their buying process through the customer journey – and in the end, turn them into loyal shoppers at your store! Lets create more sales! Continue reading “More sales with feedback in eCommerce?”
Data, data, data – it is all about data nowadays. Still too often we tend to forget that it is not about the data, it is about the person – a human being. Your customers have feelings and emotions and many time they are rather irrational. That one was almost common knowledge so why am I telling this? Well, it seems that even thought it should be quite clear, most of the eCommerces tend to forget this face and collect only observative data about their customers not even little qualitative data. Continue reading “The importance of qualitative customer feedback in eCommerce”
Very often people come to ask me: “Okay I get it, it is feedback and it is important! But what exactly you guys do?” Feedbackly is the only software tool that you can use to collect and manage multichannel customer feedback and data to grow sales. With Feedbackly, companies can gather feedback from their customers in all potential touch points from bricks-and-mortar stores to eCommerce sites and even email and SMS. The typical feedback process starts with the person who will receive feedback (participant), and a list of people who will provide feedback to that person (raters). Continue reading “Grow sales with multichannel feedback measurement”