If you want to build a customer experience strategy, it needs to be built on strong foundations which are robust enough to evolve and change with your business without needing to be rebuilt from scratch. Your strategic planning, program governance structure, and change management efforts go a long way toward building your success.
Feedbackly and the City of Helsinki have teamed up to bring the next generation of customer experience services to the Finnish healthcare system. The city’s brand new, state of the art Health and Well-Being center in Kalasatama, Helsinki is the first site to integrate Feedbackly’s customer feedback software into Softbank Robotics’ flagship humanoid robot, Pepper.
You asked for it, so we made it! It’s as simple as that. Many of our users have been requesting a way to directly communicate with their customers without leaving the Feedbackly dashboard. You can now send SMS messages or emails to your customers quickly and easily with the feedback inbox!
Assign feedback to specific user groups, and mark issues as processed to keep track of your customer support efforts. All while collecting crucial data necessary to improve your overall customer experience. Not only can the feedback inbox help you retain customers in the short term by fixing urgent acute issues, it will also help you retain customers in the long term by enabling you to provide a consistently positive customer experience. Continue reading “Introducing the Feedback Inbox”
There’s a lot of buzz right now about customer experience (CX), and why it’s the next big thing for companies to differentiate themselves in a competitive market. But what are people really saying? By dedicating themselves to a better customer experience, companies can reap many benefits including higher revenues and retention, happier employees, more recognition, and a chance at thriving even when their industry is not. Examples of these companies are seen all over business magazines and they line the business bookshelves of the world. Southwest Airlines, Starbucks, and Whole Foods Market are revered icons of this paradigm. So how did companies like these mold themselves to become models of great customer experience?
The biggest mistake that a customer service manager can make is assuming that anecdotal evidence is sufficient in properly identifying the overall satisfaction of your customers. Many companies just assume that their customers are happy or worse yet, they fall victim to confirmation bias when looking through support requests or customer feedback. After years of working with companies of all sizes across 3 continents, I’ve noticed similar patterns in all of our client’s customer experience management strategies both in the data collection and in the analysis stage.
We live in amazing times with endless opportunities to experience and participate in the process of many established industries being re-imagined. However, an innovation is a risky business and most attempts to re-think how things are done conventionally do not produce commercial success. The single most important reason new products and services frequently fail to find massive commercial success is the misunderstanding of the core difference between innovation and invention.
As you may know, Feedbackly’s survey editor allows you to create an ‘upsell’ question type which is mainly used to collect customer emails for the purpose of sending automated upsell offers directly to them on a later date. This tool is immensely powerful because you are able to configure these emails to be triggered in response to the positive or negative feedback that a customer leaves. The reason why this system works so well is because the percentage of customers who are willing to leave their emails in a Feedbackly survey is very high, around 40%. Why is this percentage so high? The answer is simply because we offer them an incentive to do so.
As we want to help you to make most out of our service, we’ve created Customer Experience Academy to guide you through the essentials. This is the Third part where we discuss what does it mean to run multichannel CX measurement!
Usually our customer base is fragmented into different segments based on how they communicate with us or with brands in general. So if we would collect feedback or customer experience data only with one method we would reach only one specific group. If you draw conclusions based on that data about your whole business, it´s not necessarily taking you in the right direction. Continue reading “CX Academy 3”
As we want to help you to make most out of our service, we’ve created Customer Experience Academy to guide you through the essentials. This time we’ll check out what you actually can find when you are logged in and tell you what to do with all the information you’ve collected. In short, we´ll see how to use your dashboard to analyze the feedback. Continue reading “CX Academy 2”