Angry customers can be loyal customers too… Well, not if they stay angry.
Just because a customer is irate or frustrated with your company right now doesn’t mean that they will not be a loyal customer in the future.
We’ve all been there; Your phone mysteriously stops working when you need it the most, so you borrow your friend’s phone and when you call customer service you are placed on hold for 50 minutes listening to the same song over and over again. Most of us have had at least one similar experience and in that moment you decided that you’ll never use that company again.
Not focusing on customer retention and customer service can actually be extremely costly to a company. According to the White House office of consumer affairs, ‘it is 6-7 times more expensive to acquire a new customer than it is to keep a current one’
Thankfully moods change and opinions can be swayed if issues are dealt with correctly. Businesses that lead the pack in customer retention and customer service often do so by developing company-wide customer experience strategies.
Continue reading “Turn Angry Customers Into Loyal Customers”
At Feedbackly we strongly believe that to be the best in your industry, you must consistently listen to your customers and make changes to suit their needs. Only your customers know exactly how they feel about your company and can provide the best insights into how your product could change their lives, steering you towards the ultimate goal of achieving strong customer advocacy and loyalty. This is where Feedbackly shines above the rest.
A top-quality, personalized service generally leads to great customer experience, which in turn makes it far more likely for your customers to recommend you to a friend. What better way to reach new customers than to have your own customers do it for you. And so with that in mind we decided to share our own NPS (Net Promoter Score) from the last 6 months to show what our customers think of Feedbackly, and to outline how their voice has shaped our company.
In short, NPS is a standardized way of measuring how likely your customers are to recommend your company to a friend or colleague. This is a good indicator of customer satisfaction and can be easily compared across industries. (For more details on NPS, check out our previous blog post HERE)
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There’s a lot of buzz right now about customer experience (CX), and why it’s the next big thing for companies to differentiate themselves in a competitive market. But what are people really saying? By dedicating themselves to a better customer experience, companies can reap many benefits including higher revenues and retention, happier employees, more recognition, and a chance at thriving even when their industry is not. Examples of these companies are seen all over business magazines and they line the business bookshelves of the world. Southwest Airlines, Starbucks, and Whole Foods Market are revered icons of this paradigm. So how did companies like these mold themselves to become models of great customer experience?
Continue reading “Why Is Customer Experience So Important To Measure?”