Customer experience is a term that has been added to the public lexicon steadily over the past 15 years, and is more quickly becoming a staple for new and established companies looking for ways to gain a competitive advantage in their respective markets. For good reason too. 64% of people think that customer experience is more important than price in their choice of a brand. And companies are taking note.
Businesses use customer segmentation to group customers and potential customers into categories (segments) based on similar characteristics. Those characteristics can be based on demographics, buying patterns, buying patterns, and even psychological tendencies. Here, we’re going to focus on behavioral segmentation in the customer journey: what it means and how to implement it into your own marketing efforts.
Angry customers can be loyal customers too… Well, not if they stay angry.
Just because a customer is irate or frustrated with your company right now doesn’t mean that they will not be a loyal customer in the future.
We’ve all been there; Your phone mysteriously stops working when you need it the most, so you borrow your friend’s phone and when you call customer service you are placed on hold for 50 minutes listening to the same song over and over again. Most of us have had at least one similar experience and in that moment you decided that you’ll never use that company again.
Not focusing on customer retention and customer service can actually be extremely costly to a company. According to the White House office of consumer affairs, ‘it is 6-7 times more expensive to acquire a new customer than it is to keep a current one’
Thankfully moods change and opinions can be swayed if issues are dealt with correctly. Businesses that lead the pack in customer retention and customer service often do so by developing company-wide customer experience strategies.
At Feedbackly we strongly believe that to be the best in your industry, you must consistently listen to your customers and make changes to suit their needs. Only your customers know exactly how they feel about your company and can provide the best insights into how your product could change their lives, steering you towards the ultimate goal of achieving strong customer advocacy and loyalty. This is where Feedbackly shines above the rest.
A top-quality, personalized service generally leads to great customer experience, which in turn makes it far more likely for your customers to recommend you to a friend. What better way to reach new customers than to have your own customers do it for you. And so with that in mind we decided to share our own NPS (Net Promoter Score) from the last 6 months to show what our customers think of Feedbackly, and to outline how their voice has shaped our company.
In short, NPS is a standardized way of measuring how likely your customers are to recommend your company to a friend or colleague. This is a good indicator of customer satisfaction and can be easily compared across industries. (For more details on NPS, check out our previous blog post HERE)
There’s a lot of buzz right now about customer experience (CX), and why it’s the next big thing for companies to differentiate themselves in a competitive market. But what are people really saying? By dedicating themselves to a better customer experience, companies can reap many benefits including higher revenues and retention, happier employees, more recognition, and a chance at thriving even when their industry is not. Examples of these companies are seen all over business magazines and they line the business bookshelves of the world. Southwest Airlines, Starbucks, and Whole Foods Market are revered icons of this paradigm. So how did companies like these mold themselves to become models of great customer experience?
Feedbackly offers a one-stop solution for larger enterprise customers who want a hassle-free solution to their customer feedback strategy. Feedbackly provides industry-leading support to these solution sales customers using cutting edge remote management technology. This technology, combined with our team of live chat and phone support workers allows us to provide the best experience possible to our customers (we like to think of you as part of our family).
Getting customers is hard so why not try to keep the current ones even longer? Keeping them should be easier than getting new ones. You know them already, you know what they want and you know what they expect of you – or do you? With fierce competitors building communities and aggressively marketing on price, you have to put real energy and effort into maintaining a consistent customer base. Just providing a great product or service is rarely enough to keep them coming back for more. You need to be able to create real customer loyalty. Loyal customers are those ones you want to have. And actually, according to White House Consumer Affairs It is 7 times more expensive to find a new customer than to keep an existing one and on average, loyal customers are worth up to 10 times as much as non loyal customers!