Feedbackly supercharges Gizlo’s premium clients in Finland through acquisition

Feedbackly is a Finnish startup dedicated to improving customer experiences and helping companies to increase their sales through intelligent up sell. With Feedbackly, companies can gather feedback from their customers in all potential touch points from bricks-and-mortar stores to eCommerce sites and even email and SMS to target intelligent up sell campaigns based on their customer experience data. “The acquisition of Gizlo’s customer base helps us strengthen our position in Finland as we scale internationally at the same time. We had a very similar vision regarding customer experiences with Gizlo so it was a natural for us to work with them when we got the chance”, tells CEO, Jaakko Männistö. Continue reading “Feedbackly supercharges Gizlo’s premium clients in Finland through acquisition”

What is Net Promoter Score (NPS)?

In the world of data, Net Promoter Score or NPS has risen to be one of the most used metric to measure customer experiences. To jump right in to it, the Net Promoter Score is a particular statistic that some researchers propose can predict whether overall customer loyalty will encourage your business to grow or not. The main idea of NPS is alluringly simple. Take the percentage of customers who are highly likely to recommend you (promoters), subtract those who are disinclined, indifferent, or only somewhat likely to give you good word of mouth (detractors). There you have it: %P – %D = NPS. The prediction is that a higher score allows for better top-line growth. Continue reading “What is Net Promoter Score (NPS)?”