Why Is Customer Experience So Important to your business?

There’s a lot of buzz right now around customer experience, but what are people really saying about it? By dedicating themselves to a better customer experience, companies can reap many benefits including: higher revenues and retention, happier employees, recognition, and a chance at thriving even when their industry is not. In addition it is easier than ever to upsell after a good customer experience to customers that are even happier. Examples of these companies are seen all over business magazines and they line the business bookshelves of the world. Southwest Airlines, Starbucks, and Whole Foods Market are revered icons of this paradigm. So how did companies like these mold themselves to become the model of great customer experience? Continue reading “Why Is Customer Experience So Important to your business?”

5 ways to turn positive feedback into sales through marketing

All great sales representatives and marketing managers worth their salt know the significance of feedback and how it helps them with future sales. In any case, most people tend to concentrate on the pessimistic instead of the constructive, and organizations are the same: they invest the lion’s share of their energy tending to client complaints and negative criticism. Continue reading “5 ways to turn positive feedback into sales through marketing”

How to build customer loyalty – 5 simple tips

Getting customers is hard so why not try to keep the current ones even longer? Keeping them should be easier than getting new ones. You know them already, you know what they want and you know what they expect of you – or do you?  With fierce competitors building communities and aggressively marketing on price, you have to put real energy and effort into maintaining a consistent customer base. Just providing a great product or service is rarely enough to keep them coming back for more. You need to be able to create real customer loyalty. Loyal customers are those ones you want to have. And actually, according to White House Consumer Affairs It is 7 times more expensive to find a new customer than to keep an existing one and on average, loyal customers are worth up to 10 times as much as non loyal customers!

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What should you ask from your potential customers online?

We are regularly asked what kind of website feedback we should be asking for in user surveys and polls. Our answer: it differs. The website and eCommerce feedback you attempt to acquire are contingent on the user’s experience, and what you’re attempting to accomplish.

You should always have a clear goal what you would like to measure and accomplish with the surveys you use whether it is ensuring the continuous experience level or a very specific information. Either way, you might wonder how you can actually ask all this from your customer. Continue reading “What should you ask from your potential customers online?”

How To Reward Your Staff For Improved Customer Experience

Whether your business is an online store or a storefront downtown, providing excellent motivation for your staff will determine if you succeed in the long run. In today’s economy, the businesses that will survive and thrive will be those that give each and every staff a better working experience than the competition. Win that battle. Grow your sales and your business by fine-tuning your staff motivation and we all know that motivated staff works better and harder.  But how do we ensure we motivate staff? Here are a few tips.

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More sales with feedback in eCommerce?

Most eCommerce sites are run by data and hard analytics based on what their visitors have done on the site. This is of course very important. However, have you ever thought that the behavioral side doesn’t tell you everything? Often the possibility to let the customers really tell by themselves is neglected.  What affected most of their experience on the site and in some cases even – what kept them from making a purchase on your site is a piece of information that could be more valuable than a pot of gold! Next I will give you easy step-by-step tips and examples about how to make your customers tell how you could make them more satisfied in different phases of their buying process through the customer journey – and in the end, turn them into loyal shoppers at your store! Lets create more sales! Continue reading “More sales with feedback in eCommerce?”

How to analyze open and qualitative feedback?

Analyzing the qualitative feedback is truly a challenge. It is time consuming and given with the quantitative feedback, it has to be taken together with it, even while analyzing. However, it helps in many ways. You can analyze the qualitative feedback at the individual level. This would be useful to interpret the survey instrument better in the following ways: Continue reading “How to analyze open and qualitative feedback?”

The importance of qualitative customer feedback in eCommerce

Data, data, data – it is all about data nowadays. Still too often we tend to forget that it is not about the data, it is about the person – a human being. Your customers have feelings and emotions and many time they are rather irrational. That one was almost common knowledge so why am I telling this? Well, it seems that even thought it should be quite clear, most of the eCommerces tend to forget this face and collect only observative data about their customers not even little qualitative data. Continue reading “The importance of qualitative customer feedback in eCommerce”