The biggest mistake that a customer service manager can make is assuming that anecdotal evidence is sufficient in properly identifying the overall satisfaction of your customers. Many companies just assume that their customers are happy or worse yet, they fall victim to confirmation bias when looking through support requests or customer feedback. After years of working with companies of all sizes across 3 continents, I’ve noticed similar patterns in all of our client’s customer experience management strategies both in the data collection and in the analysis stage.
One of the hardest things to obtain from the company’s perspective is useful customer feedback. Yet, customers are often only too eager to provide you with their experiences because they want their opinions to be heard. This eagerness is often sparked by either a positive or negative experience with your company. At the bare minimum, these customers should have an outlet to express these thoughts and opinions, however an optimized customer feedback strategy will have a system which facilitates a dialogue with customers. This is the framework for a customer feedback loop, where the goal is to turn your customer feedback into actions and communicate those results back to your customers.
We live in amazing times with endless opportunities to experience and participate in the process of many established industries being re-imagined. However, an innovation is a risky business and most attempts to re-think how things are done conventionally do not produce commercial success. The single most important reason new products and services frequently fail to find massive commercial success is the misunderstanding of the core difference between innovation and invention.
As you may know, Feedbackly’s survey editor allows you to create an ‘upsell’ question type which is mainly used to collect customer emails for the purpose of sending automated upsell offers directly to them on a later date. This tool is immensely powerful because you are able to configure these emails to be triggered in response to the positive or negative feedback that a customer leaves. The reason why this system works so well is because the percentage of customers who are willing to leave their emails in a Feedbackly survey is very high, around 40%. Why is this percentage so high? The answer is simply because we offer them an incentive to do so.
There are two things that every business wants: more customers and less red ink on the balance sheet. Unfortunately those 2 things are often hard to come by — you generally have to spend money to make money. Over the past few decades, there has been research at length about the value of optimizing your customer touch points and how important it is to get your customer – facing workers the tools and information they need to provide a better customer experience. That’s the how of customer service. But, what’s the why? Why should you prioritize investing in building a better customer experience?
This is a guest post from Mikhail Dubov, founder and CEO of Chattermill, a data analysis company that specializes in customer experience management.
To build passionate customers, you must take into account all types of customers and not just your detractors. It is hard to find a company these days that does not want to listen to its customers. However, only a select few have truly mastered this art. One of the most common mistakes we see is only focusing on negative feedback or detractors in the Net Promoter Score terminology. It’s easy to see the intuitive appeal. You think that the key to better customer experience is to solve problems and negative feedback seems like a natural place to start. Unfortunately, this is not always the right approach. Promoters are often a much richer source of insight and should at the very least be listened to as much as detractors. Let’s see why:
When you create your first survey with Feedbackly, you have the option to choose from 8 different question types so you can most accurately collect customer responses. You can add as many questions as you’d like and in any order. Feedbackly users are most shocked at the fact that ALL question types are available to our Free-plan users.
Feedbackly is an all in one customer experience tool where you can create surveys, analyse your data, and communicate back to customers all in one platform. Our platform allows for many different workflows depending on the way you prefer to work. Read on below for some best practices that we have found after analyzing millions of customer feedback responses.
There are so many different customer survey creation platforms available today, so why choose Feedbackly? In short, there is nothing seriously wrong with the functionality of most customer feedback tools. The problem is that they enable tactical customer feedback actions instead of strategic customer experience solutions. With Feedbackly, collecting customer feedback and data is one part of the overall customer experience strategy. Using Feedbackly, you can get actionable insight about your current customer experience situation, track your ROI with our advanced selling tools (the first of its kind), and enable all of your employees to work together to improve your company’s overall customer experience.
When Feedbackly was initially built the founders knew they wanted to grow and flourish the company in a very open way. We always thought that through open discussion and flexibility, people can more easily flourish as they feel more respected and they are able to take control of their own lives. We have always encouraged everyone to also keep remote days but in respectively we have always tried to create our office to be a place where everyone wants to be and enjoys. Continue reading “The Feedbackly way”