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We like to think that our purchasing decisions are made with sound judgment. In reality, our emotions intercept our thought processes and …

A customer journey or buying journey captures all the interactions between the customer and brand throughout the buying process. As businesses deal …

Ever since we introduced EVI® to our Feedbackly customers, the response has been overwhelming. It’s a metric that seems to hit all …

The importance of customer satisfaction for a business needs no special emphasis. Satisfied customers are likely to purchase more, recommend your product …

While many brands know the importance of collecting feedback, not everyone carries out a systemic approach to using them for improvement. But, …

A hassle-free and low-effort experience is often one of the core expectations that customers have when dealing with a business. They prefer …

Is there a greater joy than hearing your customers rave about your products and service? After all, there’s no better endorsement than …

The Climate Nudge project plans and executes climate nudges with the help of several partners such as the University of Turku, the …

Touchpoints are how the brand engages with its customers and play a vital role in fostering a strong relationship between the two …

As customers, we experience different emotions with different brands. These emotions create a lasting impact on our buying decisions. We are loyal …

Negative feedback can be a bitter pill to swallow for businesses. If left unresolved or unaddressed, they can have an adverse impact …

Today’s customers enjoy the availability of a wide range of choices, good quality products, and the convenience of e-commerce. They are now …

Resources

For current and future CX Superstars

Free eBook: Emotional Value Index (EVI®) - The next big thing in CX since the NPS
Free eBook

EVI® – The Next Big Thing in CX Since the NPS

All you need to know about how to measure and use Emotional Value Index (EVI®) to grow your business.

Future CX Outlook Report

Global research

Future CX Outlook Report

An extensive report analyzing where the CX market is headed and how top CX pros and companies are putting their customers at the center of their strategy in the future.

Customer Journey Map Template

Free template

Customer Journey Map Template

Build your customer journey map with this Excel template. Just fill in the missing cells with your data and start monitoring your touchpoints. Simple as that.

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