Feedbackly Features and UI Update: April 10th, 2018

As usual, we release incremental updates to Feedbackly to squash bugs, add new features, and improve existing ones. We listen to the suggestions and feature requests of all of our users, and you can send us a chat message on our website or in our app to let us know what you’d like to see in the software. Here are the notes for today’s update:

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Managing Your Customer Journey With Feedbackly

Managing Your Customer Journey With Feedbackly

This concept of the “customer journey” is probably familiar to most of you who are reading this, but it likely holds no more meaning than any other marketing buzzword that we are bombarded with on a daily basis. What many don’t realize is that the customer journey is a concept which should not be thought of as a singular concept, but rather should be approached the same way as a company philosophy, which is to say that all facets of your operations should be performed with the customer journey in mind. In contrast to “customer experience”, which refers to how your customers feel about their interactions with your company as a whole, the customer journey refers to the actual touchpoints which are a conduit to this overall experience. Continue reading “Managing Your Customer Journey With Feedbackly”

How Feedback Can Reduce The Customer Service Gap

What Is The Customer Service Gap?

The customer service gap, and in particular the customer expectation management gap (outlined by Parasuraman et al, 1985) is a model that encourages companies to address the difference between their customers’ expectations and management’s perception of the quality of customer service.

Customer Service Gap img_Edit

Example:

Two surveys are sent out at the same time, one to the management team of CompanyX, and another to their customers. The aim of the survey is the same for both recipients, to ask “What standard of customer service do you expect from CustomerX?“. Management return with an average of 9/10, whereas the customers say 4/10. This could be for a multitude of reasons (which we will get into later) but ultimately the issue remains that there is a perception deficit for CompanyX, which if not resolved will cause future loss of customers to competitors with higher standards.

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Turn Angry Customers Into Loyal Customers

Angry customers can be loyal customers too… Well, not if they stay angry.

Just because a customer is irate or frustrated with your company right now doesn’t mean that they will not be a loyal customer in the future.

We’ve all been there; Your phone mysteriously stops working when you need it the most, so you borrow your friend’s phone and when you call customer service you are placed on hold for 50 minutes listening to the same song over and over again. Most of us have had at least one similar experience and in that moment you decided that you’ll never use that company again.

Not focusing on customer retention and customer service can actually be extremely costly to a company. According to the White House office of consumer affairs, ‘it is 6-7 times more expensive to acquire a new customer than it is to keep a current one’

Thankfully moods change and opinions can be swayed if issues are dealt with correctly. Businesses that lead the pack in customer retention and customer service often do so by developing company-wide customer experience strategies.

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Feedbackly Teams Up With OP Bank To Launch The ‘Finland’s Best Online Store’ Competition

We’ve been cooking up something special for the Finnish eCommerce industry over the past few months. We have officially partnered with OP, Finland’s largest bank and purveyors of online payment processing tool Checkout to create an advanced analytics tool for eCommerce companies to measure their customer experience strategy. This tool will allow companies to measure every step of their customer journey and allow them to see exactly where their customer experience is succeeding, and where it needs work.

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A Day In The Life Of Feedbackly’s Sales Team

Feedbackly Haaga - Helia University

What do sales teams do on a daily basis? That’s exactly what Elina Long, student at Haaga-Helia University of Applied Sciences, wanted to know.

Elina joined us at our Helsinki office to ask questions, shadow our sales team and gain insights into the inner workings of a functioning sales and marketing team. With a positive attitude, a strong knowledge of sales processes and a willingness to learn, Elina fit right in with the spirit of the team here at Feedbackly.

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A Robot At The Doctors Office?

Pepper Robot Feedbackly Blog Kalasatama City of Helsinki

Feedbackly and the City of Helsinki have teamed up to bring the next generation of customer experience services to the Finnish healthcare system. The city’s brand new, state of the art Health and Well-Being center in Kalasatama, Helsinki is the first site to integrate Feedbackly’s customer feedback software into Softbank Robotics’ flagship humanoid robot, Pepper.

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